What’s New on Poise®

Stay updated with the latest and greatest in Poise®. Regular updates will be made including Poise® product upgrades, new products, events, advertising campaigns and more – so watch this space…

1 September 2011

POISE understands that life gets busy and sometimes you don’t have the chance to change your pad as often as you would like. Wearing a pad for long periods of time can cause you to feel uncomfortable and out of place.

The great news is that POISE Pads have been recently upgraded for improved comfort and fit.

NEW POISE Pads now come with softer side guards giving your greater comfort and discretion than ever before. Plus with the added benefit of Aloe Vera and Vitamin E, uncomfortable pads are a thing of the past.

Also POISE Extra Pads and Extra Plus Pads now come with an improved pad shape to better fit the natural curves of your body. The new hour glass pad shape better contours between your legs for improved comfort and fit.

Plus with the same absorbent protection you’ve come to expect from POISE, new POISE Pads are still provide superior, discreet feminine protection for light bladder leakage.

Available across Poise Regular, Super, Extra, Extra Plus and Overnight Pads in all major supermarkets and pharmacies.

new-packing

Poise has recently partnered with ACP Magazines to help normalise Light Bladder Leakage or LBL. Poise developed a new concept which features real everyday Australian women talking about their LBL experience in an open and light hearted way in Women’s Weekly and Good Health magazines. The articles feature different women of all ages and backgrounds talking openly about their LBL in an attempt to de-stigmatise this common issue and give other women the freedom and confidence to talk about it.

View full articles:

Australian Women’s Weekly – July issue
Good Health – July Issue

As a part of ACP’s 30 days of health and wellbeing, Poise® held a Poise* Pilates class instructed by June Jones for women to participate in. Click on the above image to view a snippet of the class.


1 June 2011

The NEW Poise Ultrathins range has been improved with the added benefit of natural Aloe Vera and Vitamin E.

Aloe Vera and Vitamin E have been added to consumer products for a long time to ensure a fresh, soothing and moisturising feeling.

That’s why Poise Ultrathins now have Aloe Vera and Vitamin E, with the same wafer thin and ultra discreet features that you’ve come to expect. Plus, they are still three times more absorbent than most period-only ultrathins. That’s because Poise Ultrathins are specifically designed for LBL (light bladder leakage).

The Poise product upgrade includes the Poise Regular Ultrathins and Poise Super Ultrathins.

So look out for the NEW Poise Ultrathins with Aloe Vera and Vitamin E in all major supermarkets and pharmacies.





15 April 2011

The Poise team was proud to have been selected as a finalist in the 2011 Australian Women’s Weekly Product of the Year awards.

The competition showcased Australia’s favourite products as voted by women across the country.

Poise liners was nominated as a finalist in the health and wellbeing category, highlighting their suitability for everyday occasions such as playing sport, during exercise or fitness classes or those just in case moments such as sneezing, coughing or laughing.

Poise liners are specifically designed to help women control and manage light bladder leakage (LBL). They are thin for discreet protection, breathable to allow air to circulate to keep you feeling fresh and have odour reducing super absorbent particles.

Overall, the Poise team are delighted with the award nomination and strong achievement of the Poise brand.