You might not even know you do it. Or you might have mastered it intentionally. We talk about letting the inward sneeze go, so you can get back to focusing on more important things.

You know the feeling all too well.

The tickle. The tickle becomes an itch. Like lightening, it moves through your upper body but you manage to quell the surge at the peak - stifling the outburst to a polite ‘a-choo’. You’ve mastered the inward sneeze, but really, is this good for you? What else in your life are you holding back on for fear of leakage?

Things like sneezing, coughing or laughing all put pressure on your bladder. Your pelvic floor muscles may be weakened from childbirth and other factors, and this pressure causes light bladder leakage.

Light bladder leakage (LBL) is very common. You might feel alone, but the statistics say you aren’t – one in three Australian women will experience bladder weakness in their lifetime.

But that doesn’t mean one in three of us have to compromise living life to the full, or sweat the small stuff.

Reclaim your outward sneeze with Poise® products, which are specifically designed for LBL. Up to twice as absorbent as feminine sanitary products, you can feel confident knowing Poise® products are comfortable and discreet – so you can get on and enjoy laughing, running or doing whatever you want to do without having to worry about your LBL.

Pelvic floor exercises, and other lifestyle tips to help you manage can be found here.

This content is not intended to be a substitute for professional medical advice, diagnosis or treatment. Always seek advice from a qualified health care professional with any questions regarding your concerns.